TLDR:
Problem: Cyclists need a way to organize, schedule, and share group rides with all necessary info in one place.
Solution: MVP - a simple, mobile-first website solely focused on allowing users to create and share group ride profiles.
Process: I owned the whole process from user interviews, gathering data, content + product design, and business decisions. I worked directly with an engineer (Srtipe) and sought feedback from product and content designers (Meta + Intuit).
